Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Case In Point AT&T and the Justice Department released pre-trial briefings outlining their respective arguments for and against the telco’s merger with Time Warner. The trial, which begins next week, could set important new precedents as legacy cable operators and entertainment studios make their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Weak Newsweek Media Group, the once-venerable US publisher, is losing advertising technology partners and advertisers amid scathing reports of online ad fraud and a crackdown from the Manhattan District Attorney. AppNexus, SpotX and Teads have each ended their relationships with Newsweek and subsidiary […]
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been on a hiring spree. And many of the recruits share one thing in common: They’ve earned their programmatic stripes in some capacity. Time will tell how the AT&T Advertising & Analytics division will develop should […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blurred Lines Do publishers need to have distinct programmatic and non-programmatic ad sales teams? The New York Times thinks those days have passed, and it has disbanded or absorbed its programmatic team, Digiday reports. The move was part of a larger reorg in December […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Through The Noise Fox Networks wants to trim two minutes per hour from its TV ad time by 2020. That’s a deep cut, considering that in 2017, broadcasters averaged over 13 minutes of ads per hour, according to Nielsen. To stave off a […]
When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Passing Review Google’s Zagat saga came to an end on Monday when the tech giant agreed to sell the restaurant reviewer to startup restaurant guide The Infatuation, reports The New York Times. Terms of the deal weren’t disclosed. Google bought Zagat for $150 million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Omnipresent The dispersal of location data across the digital ad ecosystem exposes the industry to legal liability and backlash should it ever face a breach, Christopher Mims writes for The Wall Street Journal. Most consumers aren’t aware that even if they opt out of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “Less Doing More” In a speech at the ANA Media Conference, Chief Brand Officer Marc Pritchard shared new details on Procter & Gamble’s ongoing marketing revamp, which involved significant spending cuts with “several big players” by 20% to 50%. “We took more control, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod People NBCUniversal is cutting its TV ad load, reducing the number of prime-time ads by 20% and total ad time by 10%, Alex Bruell reports for The Wall Street Journal. It hopes this strategy will appease consumers who are increasingly impatient with advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Telecom At Me, Bro Comcast is planning a $31 billion bid to purchase all of UK broadcaster Sky – though Comcast CEO Brian Roberts told the The Wall Street Journal it would also accept a majority stake. Fox’s 39% stake in Sky was a […]
AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B, and the legacy AdRoll business that services small to mid-size ecommerce companies. Each business division has its own P&L and sits under the newly formed parent holding company AdRoll Group. Toby Gabriner, current CEO of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Backlash Speaking on NBC’s “Meet the Press” Sunday, Democratic Sen. Amy Klobuchar of Minnesota said she would support legislation fining social media companies that don’t weed out political bot accounts. “These are the most sophisticated companies in America. … I believe that they’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Valley Pally Snap is giving away more free ads, this time to startups associated with tech incubators like Y Combinator, Rough Draft Ventures and Dorm Room Fund, Recode reports. Startups or former startups from these programs will get hundreds of dollars in free inventory, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip P&G will cut $400 million more dollars in agency and production fees before the end of its fiscal year on June 30. That’s in addition to the $750 million the CPG giant has already cut in agency fees since mid-2015, bringing its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OTT Hypergrowth Roku’s ad business is growing fast, representing about three-quarters of its total platform revenue in 2017. In its Q4 earnings, the company said 2017 platform revenue grew 115% to $225 million, meaning Roku made roughly $168 million in ad revenue last year. […]
With local outposts in cities across the country, Gannett has an insider’s view into American communities and what their residents want and need from big brands. “Big, national brands often don’t want to be perceived as big, national brands,” said Kevin Gentzel, chief revenue officer at Gannett. “They want to feel embedded in local communities, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strike A Happy Media Digital media consumption grew 13% last year, according to an examination of Nielsen Digital Content Ratings by Pivotal Research analyst Brian Wieser. Verizon, Amazon, Snapchat and Twitter were relatively flat in terms of their share of digital media consumption from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Self-Serve Subterfuge DOJ special counsel Robert Mueller’s indictment of 13 Russian nationals sheds more light on how the Russia-backed Internet Research Agency used ad-buying tools from Facebook and other social platforms to influence US voters. “Defendants made various expenditures … including buying political advertisements […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down […]
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms of the deal were not disclosed. The company’s co-founders, Pieter De Temmerman and Grant Ries, both formerly of BlueKai and Oracle Data Cloud, will join LiveRamp to expand its IdentityLink business and its B2B data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Protect And Serve Facebook quietly embedded an app-install link from its iOS app menu to Onavo, a VPN app for malware security Facebook acquired in 2013. Users who click “Protect” in the Facebook navigation bar are sent to the app page. But data security […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapocracy Snap is opening its marketing API to all developers. Previously the API was only open to a handful of certified partners, but now brands, agencies and ad tech companies who want to buy on Snapchat can do so without licensing a third party. […]
Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media and advertising business. His title is VP and GM of Adobe Advertising Cloud. Meanwhile his predecessor, TubeMogul CEO and founder Brett Wilson, is now […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snaplash Snap sales VP Jeff Lucas, formerly Viacom’s ad sales chief, has left the building, Cheddar reports. Snap had a nice stock bounce, too, after it beat Q4 revenue projections, but the company’s next phase of potential growth will largely be in new hands. […]
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gold Mine Of Information People are watching more television, but less measurably. “We know the audience is there,” GroupM US managing director Ed Gaffney tells Mike Shields for a Business Insider on the chaotic state of TV measurement. “TV is not dying, it’s evolving. […]
It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners. Cardlytics began trading at about $12, below its target share price of $13-$15, when Nasdaq opened Friday, before climbing modestly to $13 in afternoon trading. Cardlytics aims to raise about $70 million in the offering. […]
The IAB Tech Lab is tackling the thorny problem of transmitting consent under the European Union’s General Data Protection Regulation. On Friday, the Tech Lab debuted an openRTB feature to convey user consent through the digital supply chain and unveiled plans to launch a GDPR Technical Working Group tasked with helping programmatic advertisers deal with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPGs Make Data Inroads CPG brands like P&G and Clorox are starting to crack the code on digital spending, according to a report from L2. CPGs are getting smarter about using data-rich channels like search, where they can capture intent. By bidding on cheaper […]
