Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy Says Intent Rules In a Series E round which brings its total financing to $120 million, search ad technology firm Adchemy announced that Microsoft among others had dropped $61 million in the company along with a couple of venture firms. Adchemy sees intent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam Adds Ning Glam says its entering the social realm. Yesterday, the company announced that it has bought Ning, an Andreesen-Horowitz-funded social networking company. All Things D’s Kara Swisher says the purchase was for around $200 million. Glam says in the release, “the acquisition […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Serving The Agency Omnicom Media Group’s Annalect and media buying platform Kenshoo announced a partnership which it says will bring together Annalect’s strategic acumen and Kenshoo’s engineering capabilities. The companies said in a release that beyond SEM, social and other “emerging” online solutions, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing And IT Unite CMOs and CIOs have slowly become friends over the past few years according a new article on Ad Age. As marketing is increasingly infused with big data and its technological requirements, CMOs and CIO have no choice but to come […]
Scott Spencer is Product Management Director of Google’s DoubleClick Ad Exchange. He discussed the new “direct deals” feature of his company’s ad exchange, which was announced here and here yesterday. How is “direct deals” different than “private ad slots”? These really are two different models, which we think are complementary. With private ad units, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Megamobile Mobile ad network InMobi announced a near-Groupon-like fund raise as the company has received a $200 million investment from Softbank. According to the release, Softbank and InMobi with opportunities to will “explore global scale collaboration (…). It is also expected to generate further […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Remnant Is My Remnant All Things D’s Peter Kafka reports that a new view on how to monetize remnant inventory may be percolating as an unholy collection of not-Google publishers may be looking to merge an element of their display strategies. Kafka writes, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Walmart Adds OneRiot Walmart announced that it is acquiring social ad targeting startup OneRiot which will become part of the WalmartLabs unit. On the company blog, WalmartLabs’ Anand Rajaraman writes about how the deal came together, “As our teams debated the finer points of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor’s A Buyer Tremor Video announced that it’s latest capital raise of $37 million (with an overall total of $115 million) has just hit its checking account and it plans on going on a shopping spree. Analytics solutions appears to be of interest to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Exchange For Sale? Yahoo! may not try to find a new CEO and instead will first consider selling off parts of the company according to an article over the weekend from The Wall Street Journal. The WSJ adds, “The priority-setting doesn’t mean […]
