Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing M&A RichRelevance (AdExchanger.com Q&A in Feb. ’11) has acquired Searchandise (AdExchanger.com Q&A in May ’10) in yet another 2011 deal. Ad Age’s Jack Neff reports that “RichRelevance said the combined companies will serve 10 of the 25 biggest retailers on the web, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knowledge Networks Acquired On Friday, market research company GfK Group announced the acquisition of ad effectiveness research company Knowledge Networks as yet another ecosystem company is assimilated. Knowledge Networks’ KN Dimestore has been in the same bucket as Vizu as both companies are looking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adware Developments In the spirit of toolbar strategies from the days of yore, The Wall Street Journal’s Emily Steel discovers how certain developers have created new ways to suck in APIs, feeds and web pages and display them in a custom app with ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor Getting A GRP Nielsen is counting on Tremor Video to help push the GRP online as the two companies announced a partnership. The companies said in a press release that “the incorporation of data from Nielsen Online Campaign Ratings into [Tremor Video’s VideoHub […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Traditional DMP Audience platforms are infiltrating the traditional database marketing company as Epsilon announced yesterday that it’s getting into the online audience targeting business by partnering with Aggregate Knowledge. The company says that the new product called “Online Audience Central will bring together […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Give Me Authentic Ad Age’s Rupal Parekh finds that marketers are looking for more authentic, creative ways to reach the consumer. Brand strategist Heather Dupre tells Parekh, “We’re living in a world of uncertainty where everyone is questioning whether the information we’re getting is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googlemeld On Friday, Google announced that its acquisition of Admeld had finally received approval from the U.S. Department of Justice and that now the closing of the deal can proceed. Google’s Neal Mohan noted the two companies’ share vision in a company blog post, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 12 Billion In Display Revenue The IAB in the U.S. reported that in Q3 2011, internet ads showed a healthy 22% growth. Read it. Meanwhile, after digesting the IAB’s numbers, Citi analyst Mark Mahaney offered his 2012 predictions to investors, “We Expect Search Advertising […]
Seth Dallaire is Yahoo! Vice President of Sales. He discussed the latest news regarding demand-side platforms and Yahoo!’s decision to require Right Media Exchange seats for advertisers who wish to purchase Yahoo! non-guaranteed, remnant display inventory through the exchange. News broke last week that Yahoo! would make this a requirement going forward – but today, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Lang Time Looking to go digital, Time Inc. announced that it has finally filled its CEO role previously held by Jack Griffin with Publicis’ Digitas CEO Laura Lang. Was the hand of former Digitas CEO and Yahoo! board member David Kenny in here […]
