Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Shoots Goose The Wall Street Journal reported on Friday that “Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Showrooming Wars Here’s an interesting twist to “Showrooming” which has recently come to light as brick-and-mortar retailers have tired of potential customers viewing products in-store and buying elsewhere – usually via online retailers. Retailigence says in a press release that it wants to help […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG’s MediaMind Future Convergence is coming – or is it just plain ol’ digital? HD ad prices have dropped a lot more than many have expected according to Wall Street analysts on DG’s earnings call yesterday. HD ads are a key part of DG’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Haircut For iAd In Ad Age, Kunur Patel writes that the iAd costs are being slashed again – now you can have your very own iAd running through the iPhone and Ipad for the starting cost of $100,000 – was $1 million. Patel adds, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tags M&A StreamingMedia.com’s Dan Rayburn hears that Akamai is closing in on its very own tag management company. Rayburn writes, “Over the past two months, Akamai’s been on a buying spree and it sounds like it may not be over. After agreeing to buy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile Mobile ad technology company Media Armor says that it has raised $1.5 million in a series A round of funding led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners. On the company blog, co-founder Elizabeth Zalman […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Testing, Gathering New “Nielsen-like” panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK’s Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ’s Kate […]

Given that “food” is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Reports; CFO Leaves For HubSpot Akamai announced its Q4 2011 performance and, though there was no mention of Akamai Advertising Solutions in the release, the company reported net income of $45 million on $324 million in revenues. Read more. Wall Street had expected […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Grows Ad network (affiliate marketing, technology and media company) ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying. The company’s acquisition of Dotomi last year appears to be positively impacting the top and bottom line, too. Q4 […]