Google Integrates Admeld Into DoubleClick AdX, Preps 'Unified' Publisher Solution
About four months after Google got the regulatory go-ahead for its estimated $400 million acquisition of supply platform Admeld, the search giant has unveiled the first phase of the two companies’ integration. Over the next few weeks, Google will be rolling out AdX Connect, which represents the full immersion of Admeld’s clients to the DoubleClick […]