About four months after Google got the regulatory go-ahead for its estimated $400 million acquisition of supply platform Admeld, the search giant has unveiled the first phase of the two companies’ integration. Over the next few weeks, Google will be rolling out AdX Connect, which represents the full immersion of Admeld’s clients to the DoubleClick […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring Across Following yesterday’s blog post, Convertro formally announced it’s entry into the cross-platform measurement race as it looks to leverage the company’s attribution skills. According to a press release, “Convertro provides a system to assess performance, and, for ad targeting purposes, incorporates demographic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pixeling Investment Personalized retargeter myThings, which saw an investment of $6 million from Deutsche Telcom’s T-Venture in 2010 (AdExchanger Q&A), is adding a new telecom investor as Orange, Publicis and Iris Capital Management will leverage their very own investment fund to take part in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Adobe reported its fiscal first quarter earnings for 2012 (ended March 2, 2012) yesterday. The results met analyst expectations as the release stated: “Revenue in Q1 FY2012 was $1.045 billion, which included $9.6 million of revenue from the acquisition of Efficient Frontier […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exponential Sees $176 Mil In 2011 Revs It’s the next phase of the ad network model. Exponential Interactive, owners of Tribal Fusion – Firefly Video and Adotube – have moved into the IPO phase as the company as it looks to raise funds in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AMY Update On The Microsoft Advertising blog, Senior Director, Display Marketplaces Daniel Sheinberg says the Aol-Microsoft-Yahoo! (AMY, YAM, MYA – you decide) agreement to sell each other’s non-guaranteed display inventory is now “live.” Sheinberg writes, “Starting this week, the Microsoft Media Network, AOL’s Advertising.com […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX “For Sale” Rumor On All Things D, Kara Swisher’s sources are telling her a sale of Right Media Exchange may be imminent. Swisher writes, “The most ideal plan, said sources, would be to sell Yahoo’s whole advertising technology ‘stack,’ including the Right Media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Fighting Jeff Roberts covers the patent Yahoo!’s patent lawsuit on paidContent and breaks out the 10 patents here. Meanwhile, patent fight broke out into the blogosphere yesterday – mostly against Yahoo!. VC Fred Wilson said, “I am not writing this in defense of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Data The Wall Street Journal covers a new loyalty program from Sears called “Shop Your Way Rewards” which essentially re-targets online shoppers in-store (you know, offline) and “promises customers generous freebies for repeat purchases, as long as they agree to share personal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standards For Mobile Display Mobile Marketing Association chief Greg Stuart discusses the new standardization efforts (known as “The Universal Mobile Ad Package”) going on within his industry organization – a process with which he’s familiar from his past experience at the IAB. In an […]
