AUTHOR ARCHIVE FOR:
Zachary Rodgers
Articles By Zachary
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'Hunches' Still Rule Marketing Decisions, Says IBM Study
Marketers are missing out on potential revenue from consumers because they cannot adequately analyze the deluge of data they receive from increasing sources, according to a new study called “Marketing Science: from Descriptive to Prescriptive” released by IBM. The study found that only 32% of the 358 chief marketing officers surveyed feel they actively engage […]
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