Cartoonist
Nate is AdExchanger’s cartoonist and the creative force behind AdExchanger Man and the countless wonderful works of art you see on AdExchanger.com and on social media.
AUTHOR ARCHIVE FOR:
Nate Neal
Articles By Nate
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WPP's 24/7 Media And DG's MediaMind Link Up; Hecht On Weather Channel; 41st Amendment Gets Cash
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind, 24/7 Deal On ClickZ, Susan Kuchinskas reports that WPP’s 24/7 and MediaMind have inked a new partnership which could mean convergence is ever-closer as data-driven, addressable media comes to TV. Kuchinskas quotes DG MediaMind SVP Andrew Bloom who “said that MediaMind and 24/7 […]
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In-Store Ad Network -But Not DOOH; BRX Serves Planners; DoubleClick's Real-Time Ads In China
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In-Store Ad Network Digital-out-of-home ad network for your mobile phone? PointInside calls it a private mobile ad network – nSide – and it rides inside a retailer app – another, potential “showrooming” weapon for offline retailers. GigaOm’s Ryan Kim explains, nSide technology enables “users […]
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Yahoo! CEO Thompson Re-Orgs; Tremor Video Hub Gets Viewable; IAB Brings Rising Stars To Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Re-Org On All Things D, Kara Swisher shares a new memo sent by Yahoo! CEO Scott Thompson to Yahoos worldwide. The company’s being grouped into three silos – Consumer, Regions and Technology. Read it. Even Right Media Exchange makes an appearance in the […]
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Aol Trades Patents For Cash; Reviewing The Click - CPC, RPC, Do Re Mi
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $1 Billion In Cash “Hey look at you, Aol. Flush with $1 billion in cash… Gonna buy something?” Yesterday, Aol’s cash balance just got a whole lot fatter (and so did the company’s stock) as Aol announced the sale of “800 patents related to […]
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DMR Index Evalutating Ad Tech; Social Signal Merger; WSJ's What They Know On Facebook Apps
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Evaluating Ad Tech Sensing a need on the client and agency sides to crowdsource opinion on the latest digital tech, MediaPost’s Laurie Sullivan covers the creation of the DMR Index (see the site), which Sullivan writes “will help to connect clients with the best […]
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Huffington Spearheads Aol Innovation Efforts; European RTB Market; Incubation Nation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Huffington Ascending Aol The New York Times’ Brian Stetler says that Huffington Post growth is changing the strategy and direct report structure of the company as it looks to return to startup mentality according to Huff Po’s Arianna Huffington. The Times’s Stetler writes, “The […]
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Yahoo! Layoffs; UDID Meet ODIN For Mobile Ads; Ad Tech Capitulation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Layoffs Yahoo! CEO Scott Thompson has begun to cut costs in a big way as The Wall Street Journal reports layoffs yesterday of 2,000 of the company’s 14,000 person workforce. Yahoo! sales exec Jim Heckman cites audience buying as his company’s salvation. He […]
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OpenX And Samsung's Private Exchange; TRUSTe Tracking Mobile; Dotomi's CEO Gets ValueClick COO Role
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Private Exchanges OpenX has announced a deal with mobile device manufacturer Samsung to supply the company with a mobile, private ad exchange infrastructure called “the Samsung AdHub Market, Powered by OpenX.” It’s scheduled to launch in the second-half 2012. The real-time biddable exchange “enables […]
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TRAFFIQ's Picard Engages RareCrowds; Gamifying The Skip; Bizo Gets $10 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RareCrowds TRAFFIQ’s Chief Product Officer Eric Picard has taken the reigns on a new company as TRAFFIQ will segment its digital advertising workflow business led by Lori Goldberg and spin out an emerging opportunity that Picard sees around brand media buying execution at-scale. The […]
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Congresswoman Takes On Regulators Over Privacy; Millennium Cashes In; Google's Survey Wall
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring The Outcry AdWeek reports that Rep. Mary Bono Mack (a Republican) said during a congressional subcommittee hearing that she’s wondering if online consumer privacy concerns are being made up by regulators and the Obama administration (a Democratic administration, of course). Playing politics? Sure […]
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TRAFFIQ Makes Goldberg Prez Officially; Are People Clicking More?; Dynamic Price Floor Wars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hail To The Chief As reported in Ad Age, Nick Pahade has left TRAFFIQ for agency Initiative and now the company’s SVP of Client Services, Lori Goldberg, is taking over as President. A TRAFFIQ press release explains: “During [Goldberg’s] time at TRAFFIQ, she has […]
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Google Updates AdWords Display; TubeMobul And TrialPay For Social Video RTB; PubMatic Gets Apps
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Updating Display Google is more clearly bubbling up the display opportunity for search marketers with a new update to AdWords. According to the Inside AdWords blog, in the weeks ahead, display is getting its own tab in the Adwords interface and will be “built […]
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Convertro To Measure Cross-Channel; Microsoft's Van Der Kooi On The CIMO; Rave On, Right Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring Across Following yesterday’s blog post, Convertro formally announced it’s entry into the cross-platform measurement race as it looks to leverage the company’s attribution skills. According to a press release, “Convertro provides a system to assess performance, and, for ad targeting purposes, incorporates demographic […]
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Retargeter MyThings Gets Orange, Publicis Investment; P&G & Digital; The Gamification Of Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pixeling Investment Personalized retargeter myThings, which saw an investment of $6 million from Deutsche Telcom’s T-Venture in 2010 (AdExchanger Q&A), is adding a new telecom investor as Orange, Publicis and Iris Capital Management will leverage their very own investment fund to take part in […]
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Adobe Reports Earnings, Efficient Frontier Results; Yandex RTB's Display - And Search; Ecommerce Picking Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Adobe reported its fiscal first quarter earnings for 2012 (ended March 2, 2012) yesterday. The results met analyst expectations as the release stated: “Revenue in Q1 FY2012 was $1.045 billion, which included $9.6 million of revenue from the acquisition of Efficient Frontier […]
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Tribal Fusion Owner Exponential Going IPO; Nielsen's 'Cross-Platform Campaign Ratings'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exponential Sees $176 Mil In 2011 Revs It’s the next phase of the ad network model. Exponential Interactive, owners of Tribal Fusion – Firefly Video and Adotube – have moved into the IPO phase as the company as it looks to raise funds in […]
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Aol-Microsoft-Yahoo! Display Deal Goes 'Live'; Marketers Adding Verification
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AMY Update On The Microsoft Advertising blog, Senior Director, Display Marketplaces Daniel Sheinberg says the Aol-Microsoft-Yahoo! (AMY, YAM, MYA – you decide) agreement to sell each other’s non-guaranteed display inventory is now “live.” Sheinberg writes, “Starting this week, the Microsoft Media Network, AOL’s Advertising.com […]
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OPINION: The Sell SiderThe Future is Happening: Real-Time Ad Buying
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Frank Addante is founder and CEO of The Rubicon Project, a digital advertising infrastructure company. The hot topic in digital advertising today is real-time ad buying. Even for a fast-evolving industry, it felt like real-time ad […]
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Right Media Sale Rumors; Modeling Risk; RTB'd Expandables Come To AppNexus, Microsoft Inventory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX “For Sale” Rumor On All Things D, Kara Swisher’s sources are telling her a sale of Right Media Exchange may be imminent. Swisher writes, “The most ideal plan, said sources, would be to sell Yahoo’s whole advertising technology ‘stack,’ including the Right Media […]
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Yahoo!'s Facebook Patent Suit Percolates; Tap.Me Growing In-Game Ads; Spend Trends
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Fighting Jeff Roberts covers the patent Yahoo!’s patent lawsuit on paidContent and breaks out the 10 patents here. Meanwhile, patent fight broke out into the blogosphere yesterday – mostly against Yahoo!. VC Fred Wilson said, “I am not writing this in defense of […]
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Sears Tries Turnaround With Data Mine; Obama Loves Tags - Pass It On; DSP MediaMath's Euro Expansion
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Data The Wall Street Journal covers a new loyalty program from Sears called “Shop Your Way Rewards” which essentially re-targets online shoppers in-store (you know, offline) and “promises customers generous freebies for repeat purchases, as long as they agree to share personal […]
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MMA Standardizing Mobile Display; Ad Targeting At Yahoo!; Driving Premium Yield At Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standards For Mobile Display Mobile Marketing Association chief Greg Stuart discusses the new standardization efforts (known as “The Universal Mobile Ad Package”) going on within his industry organization – a process with which he’s familiar from his past experience at the IAB. In an […]
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2012: A Mobile Odyssey
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The longer you can look back, the farther you can look forward.” – Winston Churchill Mobile display advertising has yet to achieve the gains made by Online. A brief […]
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PubMatic Acquires Mobile Tech Company; Collective Hires Ebay Exec As New CFO; Lang Makes Moves At Time Inc.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Adds To Mobility PubMatic announced the acquisition of MobiPrimo as the company looks to bolster its efforts in mobile in the sell-side platform (SSP) space. The release states, “The transaction will allow PubMatic’s mobile platform to integrate directly with the leading mobile networks, […]
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Subscription Models Meet Audiences; Widgets Are Back; Weaver On Why The Digital Seller Is Leaving
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. How Do I Subscribe? The online subscription model has moved beyond movies and Netflix as companies BirchBox, PetFlow and Dollar Shave Club (no, really) are aggregating consumers around particular interests. Former AzoogleAds guy and current PetFlow CEO Alex Zhardanovsky tells The NY Times, “This […]
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Amazon Ads At A Billion? Social Eating Ad Exchanges? WSJ Hackathon? - Yes!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Ads at $1 Bil? According to an anonymous source, The Business Insider’s Henry Blodget hears that Amazon is trucking along at an ad run rate of $1 billion a year and is providing a serious challenge to Google in that regard. Blodget makes […]
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OPINION: The Sell SiderPrivate Exchanges from a Premium Publisher Perspective - Cutting Through the Confusion
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is the first of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft Even if you’re but a casual follower of the digital display advertising space, one such option and term you’ve no doubt […]
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DoubleVerify Integrates Data For RTB; Solve's CAPTCHA For Video; Measuring Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verification Integration DoubleVerify is letting bidders on AppNexus real-time ad platform use its brand safety data to making decisions for display ad auctions. The release claims that benefits of the integration include: “Provide campaign specific brand-safety targeting parameters, general brand-safety tiers and specific sets […]
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RadiumOne Raising Big Funds For Social Ads; Reviewing The News Paywall; Verifone Targeting DOOH
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads FTW TechCrunch says social ad network RadiumOne is looking for a $50 million fundraising round at a $500 million valuation. Not bad for a company that started in late 2010 (AdExchanger 2010 Q&A). TechCrunch’s Leena Rao adds, “We’re hearing that the company […]
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Buddy Media Targets Facebook Ad API; Google To Launch Ad Exchange Direct Deals; Aol Adds Pictela Self-Serve
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Buys Buddy Media continues to dine at the table of social ad software as it puts its $54 million VC investment to use. Yesterday, the company announced the acquisition of UK-based Brighter Option. According to the release, Buddy Media claims that “Unlike […]