AdExchanger Guest Columnist
Articles By AdExchanger
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OPINION: The Sell SiderFour Ways Publishers Can Use Data to Get Closer to Buyers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Wenda Zhou, Head of Media Operations, IPONWEB. When programmatic first started, publishers largely viewed it as another channel they could use to offload remnant inventory and squeeze out more revenue. It wasn’t considered a risk […]
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OPINION: Data-Driven ThinkingTo Build Or Not To Build A CDP? That’s Not The Right Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ. Recently, martech influencer Scott Brinker posted the results of a survey that claims 67% of respondents plan to build their own “custom” customer data […]
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OPINION: Data-Driven ThinkingLiving in a Cookie-less World: What Other Industries Can Learn From Pharmaceutical Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Sturino, VP of data and analytics, at Good Apple. The “death of the cookie” provides an opportunity for all brands to learn from pharmaceutical marketers and leverage new AI […]
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OPINION: Data-Driven ThinkingAdvertising Going Back For The Future: The Upside Of A Post-IDFA World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Stringfield, VP and global head of business marketing, measurement and insights at Activision Blizzard Media and Esports. Since Apple’s announcement of iOS 14 dropping support for IDFA, there has […]
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OPINION: Data-Driven ThinkingRetail Media Strategies Evolve As Ecommerce Surges
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrea Leigh, VP of strategy at Ideoclick We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, […]