Performance Max Takes Its First Steps Into Auto-Generated Video
Google announced a suite of updates to PMax that expand its generative AI creative capabilities, including auto-generated videos.
Topic
Artificial Intelligence
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CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”
Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.
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OPINION: Data-Driven ThinkingHere’s What Can Go Wrong If Your AI Risk Management Isn’t Up To The Task
There are a number of landmines in the world of generative AI. Here’s what to watch out for and how to avoid them.
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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?
In today’s newsletter: The New York Times is rolling out a generative AI ad product; the current state of adoption of Apple’s SKAdNetwork 4; Google seeks explicit consent for retargeting and personalization in the EU.
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A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business
How does AppLovin’s AI-powered targeting software work? Who knows. And other musings on AppLovin’s Q4 earnings.
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OPINION: Data-Driven ThinkingRebounding After A Toxic Relationship With Cookies
Some marketers failed to heed the warning signs that their relationship with third-party cookies was coming to an end. But the time to move on is now. Fortunately, there are plenty of other addressability solutions in the sea.
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OPINION: Data-Driven ThinkingAI, Antitrust Or Advertisers: What Will Bring Google Down?
The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?
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MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)
In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.
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Why Omnicom Is Being More Cautious About Generative AI Than Other Holdcos
While other holding companies are touting their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media.
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Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data
Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or SQL knowledge.
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CPG Data Seller SPINS Moves Into Media With MikMak Acquisition
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
PODCAST: The Big Story
The Big Story: Live From CES 2026
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
2025: The Year Google Lost In Court And Won Anyway
From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.
Why 2025 Marked The End Of The Data Clean Room Era
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.