Comic: Anything You Can Do, AI Can Do ... Better?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Topic
Artificial Intelligence
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Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’
AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.
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OPINION: Data-Driven ThinkingSins Of The Cookie: How Third-Party Cookies Set The Industry Back
The third-party cookie actually stymied the development of digital advertising. Here’s what the cookie got wrong and what its inheritors need to get right.
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Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.
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PODCAST: The Big StoryGoodbye, Outstream: The Digital Video Classification Shakeup
More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.
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The End Of The CMO Is Good For Marketers; For AIs, Sharing Is Caring
In today’s newsletter: The CMO role is disappearing, but it may not be a bad thing; MFA sites use gen-AI images to game Facebook’s algorithm; Apple’s policies should end fingerprinting, but enforcement falls to app developers.
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The Complexity Of Carriage Rights; Snap’s Scale Problem
In today’s newsletter: MiQ’s Lara Koenig takes the stage at CTV Connect to talk about what’s next for programmatic CTV; Snap can’t compete because it lacks scale; and TikTok faces a potential ban (again).
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Meet The Ad Tech Players Using Generative AI For Their Media Buys
New contextual targeting tools use generative pre-trained transformers (GPTs) to analyze websites and and build contextual audience segments. The companies behind them believe that GPTs can address some of the problems that plague contextual targeting.
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How Amperity Is Building Generative AI Tools Using OpenAI’s GPT Models
On Wednesday, CDP startup Amperity released two new generative AI products for marketers that integrate OpenAI’s GPT models with a brand’s own customer data.
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The DSP-To-CTV Pipeline; Getting A 360-Degree View
In today’s newsletter: Viant sees double-digit CTV growth powered largely by direct deals; Target launches a new paid membership program; YouTube makes a bid to compete with TikTok on video editing.
Must Read
PODCAST: The Big Story
Guess Its AdsGPT Now?
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
A Win For Open Standards: Amazon’s Prebid Adapter Goes Live
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.
Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.
CES 2026: What’s Real – And What’s BS – When It Comes To AI
Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.
New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams
Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.