Agencies

Div Bhansali is director of self-service products for Platform-A, and serves as product manager for Platform-A’s self-service display advertising solutions, BidPlace SB and LeadBack.com. Div came to Platform-A by way of AOL / Advertising.com, where he served as Product Development Director. AdExchanger.com: What is Platform-A’s BidPlace SB and tell us about BidPlace’s product pipeline? DB: […]

This is ad exchange-related news, and definitely not an April Fools’ joke. For jokes, go here. Max Kalehoff, Marketing VP at media optimizer Clickable, wrote a piece in MediaPost and on his “Attention Max” blog called, “The Endgame Of Media Buying And Selling” about the coming revolution in digital media: ad exchanges. Except he really […]

In an LA Times article last week by Dan Neil, a yield optimization company finally admitted it. “We want to be the Visa, the Nasdaq of online advertising,” said Frank Addante, Rubicon Project CEO. Yeah baby! Just come out and say it, yield optimizers – you’re ad exchanges! We won’t disown you… not here on […]

Many regional interactive marketing associations are busy with panels and symposia about digital marketing strategy and tactics – even exchanges! The Atlanta Interactive Marketing Association (AIMA – Facebook link) provided a panel to its members on ad networks and exchanges this past week that included Google and Yahoo!. Upcoming, on April 8, the IAB comes […]

Today, Day 2 of Search Engine Strategies NYC, featured a collection of agency executives who discussed the current online display advertising market in a panel titled, “Pardon My Reach: A Snapshot of the Display Ad Marketplace.” With AdExchanger.com’s focus on ad exchanges, this was an opportunity to learn about agency opinion and innovations as it […]

For the ad exchange model, liquidity and scale are factors in determining price for media. And, of course, so is data. Today, behavioral impressions are bought and sold, contextual impressions are bought and sold, etc. In the future, among several ways to trade advertising, including online display advertising, we suggest the “media profile” value. The […]

Darren Herman of MDC Partners‘ Varick Media Management recently published his thoughts on the disintermediation of online display advertising and, by extension, ad networks. Though it cannot be said we’re in complete agreement, it is a well-conceived argument that plots a path to success for savvy ad agencies who are ready to bring ad exchange […]

Are those pork bellies or M&M’s in the picture? Ad exchanges get premium billing in Razorfish’s just-released 2009 Digital Outlook paper (PDF here). In the “What’s emerging” section of the paper, Razorfish has imbibed the ad exchange Kool-aid with a four-page spread entitled, “Ad Exchanges: Revolutionizing the Buy-Sell Process.” The exchange feature is even before […]

A flood of behavioral targeting company news coincided with the OMMA Behavioral conference at the Marriott Marquis in NYC this past Thursday. In ClickZ, Michael Katz of interClick noted the recent appearance of new data “intermediaries” – such as yield optimizers Rubicon Project, “meta network” MediaMath and ad data exchanges like Media 6° and BlueKai […]

This past week, iMedia’s semi-annual, pay-to-play, U.S. Brand Summit featured sponsored content from the Online Publishers Association (OPA), led by Pam Horan, which was intended to persuade brand marketers and, consequently, agency media buyers that there was no “future” like the “single site buy future.” The OPA’s argument goes something like this: “Sure, Ms. Brand […]