Agencies

Mark Walsh writes about Digg’s new social ad units which consist of a sponsored story that appears on Digg’s coveted home page which users can vote up or down. It will be interesting to see how avid Digg users react. Could the new Digg Ad be a part of the exchange model someday? – Sure, […]

AdExchanger.com: How important is the display segment to Forbes? Can you share recent momentum in online display ad revenue at Forbes?  Any verticals showing particular strength or weakness given the economic slump? JS: Display is very important to our business model.  Of late the recession has taken a toll and we are not seeing the same type […]

Today’s linkage on ad exchange-related news… Rubicon Project released a new report on Q1 advertising CPMs and trends in display. Among the findings, Joe Mandese of MediaPost reports that “Rubicon estimated that the volume of display advertising inventory sold through advertising networks grew 150% between the two quarters, and that “same site” sales actually grew […]

Oren Netzer is CEO of DoubleVerify, an online media verification company. AdExchanger.com: In your recent release highlighting your $3.5 million raise, you noted your impressive list of new clients. Can you provide us more detail about the trends you’re seeing in campaigns, creatives and verticals in which DoubleVerify‘s technology is being implemented? Does the economic […]

Keeping you abreast of the latest exchange news… In the New York Times, Stephanie Clifford wrote a piece entitled, “Put Ad on Web. Count Clicks. Revise” featuring the ad exchange model’s data-intensive environment with real world examples. Of note: according to NYTimes.com today – two days later – this article is still among the top […]

Don Mathis is CEO of Epic Advertising, an online performance marketing company AdExchanger.com: How has Epic Advertising fared during the economic downturn?   Please share any strengths or weaknesses you’re seeing. What types of client campaigns are thriving – or not?  How is creative evolving? DM: Epic Advertising has fared well due to our fundamental performance-based […]

Yes, it’s that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!’s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution – especially if Google can unleash its enormous […]

Scott Symonds is General Manager of AKQA Media, Search & Analytics. AdExchanger.com: Are ad exchanges a part of digital media buying strategy at AKQA? Do you have plans for a media buying platform either in-house or outsourced? SS: We are not using ad exchanges currently but would like to as we build our performance media […]

Mike Seiman is CEO and Founder of global online ad network, CPX Interactive. AdExchanger.com: How’s CPX Interactive‘s display ad business? Any trends that you can share? MS: Our display business is strong, we are continually seeing growth not only in terms of revenue but in terms of impressions served. Obviously, seeing revenue growth in this […]

Bill Morrison and Robert Coolbrith are equity analysts at ThinkEquity Partners and recently authored a report entitled, “The Opportunity In Non-Premium Display Advertising.” AdExchanger.com: Are data exchanges the key to unlocking value in social media? Who’s getting it right in the data exchange space? BM and RB: We’ll defer the second part of your question […]