Home AdExchanger Talks Social Distancing With Friends: DraftKings’ Jayne Peressini

Social Distancing With Friends: DraftKings’ Jayne Peressini

SHARE:

Jayne Peressini, senior director of growth marketing at DraftKings, quips that she’d been practicing social distancing for a long time before the coronavirus took over all our lives – she’s got two kids under the age of three at home.

Evenings are spent playing family games and binge watching “Tiger King” on Netflix with her wife, Maggie.

These days, Jayne is still keeping super busy at work, despite the fact that live sporting events have been canceled across the board. Egaming and daily fantasy sports are “going nuts,” she says.

There are lots of things you can bet on other than sports, from “Jeopardy!” on Sportsbook to … marble racing.

It’s a thing. Google it.

Also in this episode: Jayne explains how she’s keeping up morale on her team with Top Chef-themed lunch contests, group yoga and “fancy Fridays.” That’s why she’s wearing a tuxedo, P.S.

Must Read

Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality

Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.

Jamie Seltzer, global chief data and technology officer, Havas Media Network, speaks to AdExchanger at CES 2026.

CES 2026: What’s Real – And What’s BS – When It Comes To AI

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Shopper Marketing Data

CPG Data Seller SPINS Moves Into Media With MikMak Acquisition

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.

How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

The Big Story: Live From CES 2026

Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.