Jetée Albert Edouard, Cannes, France, Equativ Yacht
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AdExchanger and Equativ are partnering to deliver high-impact content experiences spotlighting the executives, ideas and innovations shaping the future of marketing, media and digital advertising.
At the center is AdExchanger’s on-the-ground content studio, The Cannes Exchange: On Deck with AdExchanger, where editors will capture the conversations that matter most, in real time.
June 22-26, 2026
Jetée Albert Edouard, Cannes, France, Equativ Yacht
From the Croisette, our editorial team will produce:
Get The Cannes Exchange—timely insights, executive perspectives and must-know takeaways, delivered straight to your inbox.
Put your brand at the center of the conversations shaping the future of advertising.
Through the exclusive content studio right on the Croisette, The Cannes Exchange: On Deck with Adexchanger, partners gain direct access to senior marketing and media leaders—paired with high-impact content and multi-channel distribution designed to extend your presence far beyond Cannes.
Contact: Jonathan Toback, VP, Ad Tech for partnership opportunities
Elite Ads. Effortless Results. Welcome to The Equativ Club, your harbor-side space to connect, recharge, get inspired, and discover what’s next in advertising
Throughout the week, we’ll showcase how our agentic-driven solutions and omnichannel capabilities help brands and advertisers deliver smarter campaigns, stronger performance, and standout ad experiences, all with greater ease and efficiency.
Join the club! Book time with our team, explore the agenda, and RSVP for our events.
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Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive after the release of Apple’s iOS 27.
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s agentic era.
PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying platform into the US.
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case.
