Jetée Albert Edouard, Cannes, France, Equativ Yacht
Anchored By: 
AdExchanger and Equativ are partnering to deliver high-impact content experiences spotlighting the executives, ideas and innovations shaping the future of marketing, media and digital advertising.
At the center is AdExchanger’s on-the-ground content studio, The Cannes Exchange: On Deck with AdExchanger, where editors will capture the conversations that matter most, in real time.
June 22-26, 2026
Jetée Albert Edouard, Cannes, France, Equativ Yacht
From the Croisette, our editorial team will produce:
Get The Cannes Exchange—timely insights, executive perspectives and must-know takeaways, delivered straight to your inbox.
Put your brand at the center of the conversations shaping the future of advertising.
Through the exclusive content studio right on the Croisette, The Cannes Exchange: On Deck with Adexchanger, partners gain direct access to senior marketing and media leaders—paired with high-impact content and multi-channel distribution designed to extend your presence far beyond Cannes.
Contact: Jonathan Toback, VP, Ad Tech for partnership opportunities
Elite Ads. Effortless Results. Welcome to The Equativ Club, your harbor-side space to connect, recharge, get inspired, and discover what’s next in advertising
Throughout the week, we’ll showcase how our agentic-driven solutions and omnichannel capabilities help brands and advertisers deliver smarter campaigns, stronger performance, and standout ad experiences, all with greater ease and efficiency.
Join the club! Book time with our team, explore the agenda, and RSVP for our events.
Anchored By: 
The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?
McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.
