Home Ad Exchange News AdExchanger Announces New Hires

AdExchanger Announces New Hires

SHARE:

AdExchangerIt is with great pleasure that I’d like to announce Zach Rodgers as the new Managing Editor of AdExchanger. Zach hails from Incisive Media’s ClickZ, a top trade publication in the space, where he was also Managing Editor.

I couldn’t ask for better as Zach’s experience, skills and integrity are a perfect fit for AdExchanger. He will play a key role in shaping the future of our editorial. Zach joins David Kaplan and myself in continuing to grow what we believe is a unique view on the world of data-driven ads encompassing advertisers, agencies, publishers, tech and data companies alike.

Great to have you here, Zach – welcome!

Next, to help fulfill AdExchanger’s growth aspirations, I think you need a great, creative marketer.

With that in mind, AdExchanger is announcing that former PubMatic VP of Global Marketing & Research, Eric Klotz, is the company’s new Chief Marketing Officer and will lead AdExchanger’s brand, marketing and conference efforts. Yes, there is a conference coming. Hold on tight.

Eric’s ability to distill the essence and importance of a brand is unique, and it served him well at PubMatic where he was successful in driving everything from product marketing to the company’s own seminal, Ad Revenue conference. Eric’s previous experience also includes creative and supervisory roles at digital publishing company Say Media and agency OMD.

Welcome, Eric!

Finally, AdExchanger would like to welcome Natalie Sandoval from Google’s Admeld where her top quality work as a marketing associate was renowned. Natalie is AdExchanger’s new Director of Marketing and will push forward on a variety of marketing and site initiatives including the aforementioned conference.

Welcome, Natalie!

For those of you scoring at home, my new title is “executive editor.” I’m not going anywhere because we’re just getting started. In fact, if you had told me four years ago when I started this trade publication that I would get to work with Zach, David, Eric and Natalie someday, I would have said… “Hell yeah!”

More news coming!

By John Ebbert

Must Read

Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.

Former FTC commissioner Alvaro Bedoya speaks to AdExchanger Managing Editor Allison Schiff at Programmatic IO NY 2025.

Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Wall Street Turned Against Ad Tech – But May Learn To Love It Again

What can pureplay ad tech companies do to clean up their rep on the Street?

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One

Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.

Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.