Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stream Dream Disney’s big bet on streaming rests on the shoulders of BamTech, a video streaming and ad tech firm spun out of Major League Baseball’s Advanced Media division in 2015. BamTech signed a series of early streaming deals with clients like WWE, HBO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brownie Points Despite being a smaller part of their revenue picture, Snap offers brands and publishers one thing Google and Facebook do not: a social media environment essentially free of “fake news.” Facebook and Google spread content further, but Business Insider’s Mike Shields argues […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live To Server-To-Server Amazon is seeing strong early adoption for its server-to-server Transparent Ad Marketplace offering. That’s partially because server-to-server bidding is nascent (Google’s version is in pilot testing until 2018). But Amazon also has unique supply and gets strong consideration from publishers and […]
Marni Walden, EVP and president of global media and the highest-ranking female executive at Verizon, will step down and move into an advisory position as of Dec. 31. She will leave the company in February, according to a Verizon SEC filing dated Sept. 28. CEO Lowell McAdam confirmed the news late Wednesday, stating that Walden […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C-Suite Discontent Advertising technology and media automation remain largely disconnected from the C-suites of many major businesses, even among CMOs, reports Marketing Week. “We have become experts on the top of a pinhead,” said Martin Cass, CEO of MDC Partners and Assembly, at an […]
Google is swooping in for TV advertising dollars with a slate of TV-related product releases and updates. While Google revealed these products on Tuesday during its Publisher Leadership Summit in Chicago, it will formally announce them during TV Week in mid-October. First up are TV Content Explorer and TV Modeled Forecasting, both of which are […]
The traditional research model is ripe for disruption. So say the well-known tech analysts who founded Kaleido Insights, an independent boutique research firm that launched Wednesday. Kaleido’s first point of differentiation is that it plans to publish its research openly rather than behind a paywall, at least during the company’s first year. The idea is […]
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Ad Blocking Rationale Google Ads and Commerce SVP Sridhar Ramaswamy clarified the tech giant’s rationale for baking an ad blocker into its Chrome browser. In short: Google wants to ensure there’s no need for third-party ad blockers in mobile. “It’s only technology that’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One-Track Mind The IAB Tech Lab published a blog post Monday laying out ways to mitigate the effects of Safari’s Intelligent Tracking Prevention (ITP), a new policy curtailing the cookie-based tracking Apple allows on its browser. Since ITP caps the amount of time a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Turn You may have heard: Twitter found a total of 201 bots with ties to Russian election interference. Twenty-two of those accounts were tied to accounts flagged by Facebook, although none were registered advertisers on Twitter. All of the accounts have since been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Secret Sauce What’s the secret behind Snap’s breakout hit, “Phone Swap,” which pulled in 14.8 million viewers on its third episode? “You have to work very hard to keep someone’s attention,” said Elisabeth Murdoch, founder and chair of the show’s content studio, Vertical Networks, […]
Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers. The subscription-based Salesforce Data Studio, which debuted on Wednesday, evolved out of the product Krux Link, a data-sharing platform Salesforce inherited when it bought the data management platform Krux. Salesforce’s goal is to give advertisers more validated data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million a month buying inventory they incorrectly suppose will run on the Financial Times, Digiday reports. Although the subscription-focused publisher only sells on Google AdX and TrustX, it found FT.com ads on 15 different exchanges. As […]
Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ. Terms of the deal, expected to close in October, were not disclosed. The 10-year-old Visual IQ should enhance Nielsen’s measurement offering with deeper multitouch attribution. The goal is to give “advertisers, publishers and agencies a holistic platform that offers the […]
Tel Aviv-based Playbuzz has raised a $35 million Series C growth round led by capital investor Viola Growth, with support from Disney and other existing investors. This growth round nearly doubles Playbuzz’s existing funding to $66 million and will go toward global expansion and product development. “The landscape for funding for growth-stage companies, especially in […]
MediaMath CMO Joanna O’Connell will depart the company at the end of the month and return to Forrester, where she was a principal analyst for interactive marketing for three years. Prior to MediaMath, O’Connell was an AdExchanger research analyst and held several ad tech roles at VivaKi and Razorfish in her 15-plus years in digital […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In NBCUniversal is making a big bet on automation. EVP Mike Rosen told Mike Shields at Business Insider that almost all of the network’s TV ad inventory will be available on a self-serve basis – save for marquee events like the Super Bowl […]
Since getting acquired for $2.9 billion by private equity firm Golden Gate Capital last December, marketing services firm Neustar had been mum on its plans as a newly private company. After the acquisition closed last month, CEO Lisa Hook said Neustar has been busy repositioning its brand and identifying a new go-to-market sales strategy. “We […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Tencent? At New York’s Advertising Week, Chinese tech giant Tencent continued the coming-out party it began three months ago in Cannes. Tencent, which owns WeChat and a bunch of other apps, has enormous power for marketers because it lets consumers perform the […]
Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable in the news feed and on platforms like Instagram and Messenger. The 200-plus-person in-house agency designs and tests Facebook and Instagram ad units – like the full-screen mobile unit Canvas – before launching it widely […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SAP Grabs Gigya Germany-based SAP dropped $350 million, according to reports, to acquire identity management player Gigya. According to Reuters, “The acquisition beefs up SAP’s ability to help companies doing business in Europe to comply with privacy regulations such as the EU’s upcoming General […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Go Google will give advertisers full refunds for any fraud bought through DoubleClick Bid Manager, Ad Age’s George Slefo reports. The news comes weeks after Google began refunding tech fees for fraudulent buys as well as media fees when fraud was bought […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swing And A Miss Amazon came under fire Tuesday for a “technical glitch” that inadvertently delivered baby gift registry alerts to men and non-pregnant women alike, resulting in a light-hearted tweet storm from customers. One read: “Amazon just informed me that someone has purchased […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Fetch Uber is suing Dentsu-owned mobile agency Fetch for breach of contract, fraud and negligence for misreporting its mobile ad campaigns, failing to prevent fraud and not returning rebates to the client. Ouch. According to The Wall Street Journal’s coverage of the suit, […]
Charles Stryker, CEO of Venture Development Center (VDC), died Sunday following an accident. A mover and shaker in the field of data-driven marketing, Stryker founded and led legacy database marketing companies like Trinet in the 1970s and Naviant in the 1990s and early aughts. Dr. Stryker founded VDC in the ’90s, and the center soon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Finding Religion Vox Media is opening the door wide to programmatic ad buyers. While the pub, which owns Recode and SB Nation, sold some banner ads programmatically, it’s now throwing its so-called Concert ads into the mix. Concert offers high-impact messaging across Vox properties […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads.txt Progress Over at Ad Ops Insider, Ben Kneen analyzes Ads.txt adoption by publishers and finds that while uptake of the fraud-fighting technology remains low, it’s growing rapidly. To get his data, Kneen used an Ads.txt crawler developed by Neal Richter, who helped develop […]
John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL’s sales organizations. “Priority one is cultural alignment and making sure we have clarity on who our clients are and where we’ll win in the marketplace,” DeVine told AdExchanger. “We’re going through the process now to bring the two sales teams […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Might Have Been The Trade Desk CEO Jeff Green takes a walk down ad tech memory lane in an interview with Martin Kihn, Gartner’s VP of research. Read it. Before starting The Trade Desk, Green worked for AdECN, an ad exchange acquired by […]
