Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social sites too, forcing LinkedIn to take legal action, according to GigaOM. The company’s competitors use the bots to scrape information from user profiles, but there it’s not clear what risk […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Small-Town Tweeting Not to be outdone by other social networks, Twitter is strengthening its local advertising ability with a new feature called Nearby, Digiday reports. The map feature shows users what others are tweeting about in their vicinity. This could open up a host […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Malware Strikes Malware was delivered to consumers via a display ad in several European countries, according to multiple reports. NBC aggregates the news and says that, according to one source, “9 percent of visitors to the malicious site through a Yahoo! ad were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intel’s TV Dreams Doused Intel’s CEO Brian Krzanich says in an interview with Re/code’s Ina Fried that Intel gave up on its Internet TV service because the technology was there, but the content wasn’t. “You could have the biggest screen, you could have the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding The Valuer PandoDaily made note yesterday of a new $30 million round of funding by digital media valuation company Integral Ad Science. See the SEC filing. Pando’s Erin Griffith references the comScore patent battle that Integral Ads has moved beyond: “After its patent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Record Highs For Ad Revenue While you/we were away, a report from the IAB and Pricewaterhouse Coopers revealed that Q3 Internet ad revenues hit a high of $10.69 billion. “These figures reflect marketers’ trust in interactive to deliver,” said Randall Rothenberg, president and CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Brand The Wall Street Journal looks at the auction for Forbes Media, which is hoping that its positioning as a digital media brand pays off. The WSJ’s William Launder writes, “The path to success for digital media companies, even ones untethered to a […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Being a premium publisher these days is a lot like being a baker. If you’re a baker, your content […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now With More Engagement Google has expanded the capabilities of its Engagement Ads, which run on the Google Display Network, are offered on a CPE (cost per engagement) basis and are more interactive than static banner ads. Engagement Ads now run across mobile devices […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Fraud Adweek’s Mike Shields continues his coverage of fraud issues in online video advertising, this time focusing on video technology company OneScreen. According to the article, the company was working with Touchstorm, which reported a slew of issues they faced before ultimately dropping […]
