Internet ad revenue exceeded ad revenue from broadcast TV for the first time, according to the IAB’s annual Internet Ad Revenue Report. Online ad spend rose to $42.8 billion in 2013, up 17% from 2012. Broadcast revenue was a close second, at $40.1 billion. Mobile advertising, which for a third year in a row grew […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right-Hand Revamp Facebook is giving its right-hand column ads a facelift by making images larger, and reducing the overall number of ads displayed at a given time. Hypothetically this gives advertisers incentive to use the right-hand side again, after news feed ads stole the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Direct A new “programmatic direct” solution from AppNexus aims to streamline negotiations that happen before digital ad buys occur. Using the product, called Twixt, “a buyer can send out RFPs out to a list of sellers, gather and compare their responses, negotiate line […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New CTO For AOL After shuffling CEO positions among the AOL Platforms ranks last week, AOL is targeting the C-level again. The company has appointed William Pence as global CTO, “who will lead all aspects of AOL’s global technology strategy and will report directly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More App Ads The rumors around new Twitter app ad products continue to percolate as The Wall Street Journal reports on an imminent launch. Yoree Koh writes, “[Twitter] will debut 15 types of new ad products and improved ways to target users over the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Sales News Corp. platforms exec Cameron King tells AdNews in Australia that his company aims to “move programmatic into the mainstream sales effort.” King has sipped from the cup of programmatic Kool-Aid. AdNews says, “[King] would not hang a number around the organisation’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Social Consolidation Social marketing startups Spredfast and Mass Relevance are merging. Spredfast CEO Rod Favaron will head the combined company, which will operate under Spredfast’s name. The deal combines Mass Relevance’s social curation tools for TV with Spredfast’s social media management and analytics. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore’s Global Metrics ComScore released Tuesday a new audience metric designed to measure global audiences of unique individuals across multiple platforms. “With a huge and growing proportion of our traffic coming from non-PC devices such as smartphones and tablets, it is commercially vital to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wunderman Buys Commerce Tech Agency network Wunderman has acquired FusePump, whose technology is designed to make product information from ecommerce sites and other sources available to marketers and advertisers. According to the release, “Wunderman will gain access to FusePump technology and platforms such as […]
Right in time for opening day, agency Sapient and The Fenway Sports Group (parent company of the Boston Red Sox) have entered a multi-year partnership to improve fan engagement. This alliance marks the first time that Fenway has worked on a digital ad campaign of this nature, and will explore how best to leverage multi-channel […]
