Home Online Advertising OpenX Confirms ‘Lights Out’ For OnRamp Ad Server

OpenX Confirms ‘Lights Out’ For OnRamp Ad Server

SHARE:

hacker-activityYesterday we reported that OpenX had abruptly shut down its OnRamp ad server after a major malware attack. At the time the company did not say when, or if, the open source ad server would be back online. In an update this morning, OpenX makes clear that OnRamp will never serve another ad.

OpenX attempted to frame its decision in the context of a widespread increase in hacking activity “directed against technology companies of all types.” More on that below.

Meanwhile here’s the (run-on) money quote:

“After further review of the intrusion, other recent attacks on the service, the effect on our publishers and advertisers, the recent increased frequency of malicious hacking activity directed against technology companies of all types, the possibility of future intrusions through this open source service which could continue to jeopardize OnRamp customers, the virtual impossibility of ensuring the continued security of OnRamp in an environment of increasingly sophisticated and powerful intrusions that exploit open source software, and the resources we would be required to expend to maintain the security of the service, we have decided that we will no longer host and operate the OnRamp service.”

The good news: OnRamp users will be granted access to the reporting interface again, beginning today at 5pm PST and lasting until March 22. This will undoubtedly come as a relief to publishers who were left scrambling Sunday and Monday to comb through email archives and Dropbox accounts for ad creatives and insertion orders. Yes, there’s been a great deal of anger.

But while the shuttering of OnRamp is clearly a painful surprise for the legions of publishers that have come to rely on it, it’s certainly a positive from a browser security standpoint, since by many accounts OpenX has been a growing source of malicious advertising activity.

In its forum post this morning, OpenX describes itself as a long-term supporter of open source and stops well short of accepting culpability. “We are deeply saddened that our OnRamp contribution to the movement must end due to this criminal activity,” it says.

But it also acknowledges implicitly that correcting the vulnerability would be possible, given adequate resources. The fact that OpenX has deemed it lacks those resources begs the question of whether open source technology can be stewarded by for-profit businesses — or if there’s a place for open source in advertising at all.

In the case of OpenX, the company’s own actions may have created preventable security holes. A recent ITWorld article describes a method by which malware has been easily spread through an “append” attack. Hackers are able to use the plugin for the OpenXMarket exchange product to inject malicious code into ads on websites that use the OnRamp ad server. This plugin is installed by default. Without this monetization lever implemented by OpenX, which ITWorld calls “poorly thought out,” it seems clear the risk to OnRamp users and their website visitors would have been considerably less.

On the other hand, OpenX deserves credit for acting on what had clearly become a significant Internet security issue. Publishers still haven’t been given details on the specifics of this particular attack. Was it one malvertiser or many? Was the onslaught very much larger than other recent incidents reported over the last several months? These details would be nice to have. But, regardless of the answers, OpenX probably did the right thing.

Tagged in:

Must Read

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. 

Comic: It's Coming For You

Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?

Investors didn’t bring up Google’s advertising business or ads in general once during the Q&A portion of Alphabet’s earnings report call on Wednesday.

Podcast concept illustration. Female radio host interviewing guests on radio station. Podcast in studio flat vector illustration. Man and woman in headphones talking. Vector in flat style

Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe, contextual audiences for omnichannel campaigns.

Amazon

Sellers Are Fed Up With Amazon, But Can They Force Change?

Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?