Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Blinkx Acquiring Video
Blinkx snatched up Grab Media before Yahoo got a chance, according to TechCrunch, for an undisclosed though likely small amount. Both companies operate in the online video space, connecting video producers with an audience. “This transaction, while modest in size, enables us to meet growing consumer demand for online video, and provides us with an established platform to distribute and monetize these interactions across desktops, tablets, smartphones and connected TVs,” Blinkx CEO S. Brian Mukherjee said in a statement. Read more. Way back in 2011, Blinkx bought ad network Burst Media.
Brand Cohabitation
The Publicis Omnicom merger gets still more analysis — this time from the conflict angle. In the article, six major accounts are dissected, including the infamous rivalry: Pepsi vs. Coca-Cola. None of the competing brands were willing to comment, but Michael Kassan, chairman and CEO of MediaLink, points out that some of the competing companies have cohabitated before. Read more in Ad Age.
YuMe Prices IPO Wednesday
A month after YuMe filed its S-1 with the SEC to join fellow video ad tech player Tremor in the public markets will get its chance to see if investors are still hungry for more of the same. While Tremor’s stock has recovered in recent weeks after failing to raise the $90 million it initially hoped for when it went public a few weeks ago, YuMe’s profitable position and double digit revenues suggest that it should come close to getting the $65 million it’s aiming for with this sale.
Digg The New Native
Although native advertising doesn’t have a single definition, most publishers have been approaching the format in a similar fashion. Enter Digg, acquired by Betaworks last year. The company is taking native advertising and giving it a twist: the ad content is produced by the editorial staff, Digiday is reporting. “Rather than speed dating, brands can work with a point person at Betaworks to develop custom campaigns using the best parts of products,” said Mike Rothman, head of monetization for Betaworks. “It looks like a media company where you have some kind of in-house service capabilities in addition to amplification platform.” Read more.
Twitter Advertising Review
The Twitter advertising platform has evolved over time, giving advertisers more robust options for targeting and reporting, says Clix Marketing’s John Lee in a think piece. He matches the different methods for advertising on Twitter along with what he sees as some of the best practices — including the lead-generation card feature to its self-serve platform. Read more.
Programmatic Without Cookies
Programmatic advertising is in its infancy, but with the growing tide of privacy concerns leading to a potential end of the third-party cookie, automated advertising will have to adjust. As Stuart Colman, managing director for EMEA at Maxifier points out in a column for The Guardian, this gives publishers with rich first-party data an advantage, and alternative methods to tracking users besides cookies are being tested. He writes, “When it comes to tracking and privacy, we need to move from a ‘one-size-fits-all’ approach to one that is flexible, multidimensional and – above all – consumer-friendly, allowing consumers to change their preferences and feel more in control of their browsing session.” Read more.
Global Match Up
Accenture wants e-commerce. The consulting firm and hybris have teamed up to address multichannel e-commerce on a global scale, according to a press release. “As hybris’ global strategic partner, Accenture can help bring the hybris’ omnichannel commerce platform to companies that have struggled to implement worldwide transaction solutions that can be tailored to local country needs,” said Anatoly Roytman, EALA managing director of digital consulting for Accenture Interactive. Read more.
Earnings
- Responsys Announces Second Quarter 2013 Results – press release
You’re Hired!
- Facebook Hires First CMO Gary Briggs From Google – Ad Age
- MediaMath Hires Michael Mullaney As VP For EMEA & APAC Sales – press release
But Wait, There’s More!
- Content, Meet Reach and Targeting – Federated Media
- IBT Media Buys Newsweek From Diller’s IAC After Online Shift – Bloomberg
- Export Your Google AdPlanner Data Now: AdWords Display Planner To Take Over Next Month – Marketing Land
- The Most Valuable Commodity In Online Marketing – Digiday
- 72% of Online Adults are Social Networking Site Users – Pew Internet
- Opening Our LinkedIn Company Page APIs – LinkedIn Marketing Solutions
