No major retail media player has taken as circumspect an approach to ad revenue as Shopify. But the company has recently taken its next important step with a product called Campaign Autopilot, VP of product for merchant marketing Samir Pradhan tells AdExchanger.
OpenAI’s head of monetization, Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with user trust taking priority over advertiser demands.
In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has stalled.
Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more advertisers to streaming TV.
TIME is using AI agents to draft proposals and troubleshoot campaigns – but not to replace the human relationships that drive ad sales.
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
