• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Zack Sullivan

  • Publishers

    Future Predicts In-House Measurement Will Spur More US Ad Spend

    BY Anthony Vargas// January 8th, 2024

    Future is expanding its in-house measurement stack to entice more spend from existing clients and get more US brands to advertise across its portfolio.

    Tagged in:
    • Anna Norfolk
    • brand metrics
    • Campaign Effect
    • Cint
    • Differentology
    • Future
    • Future Effectiveness Suite
    • Guitar World
    • jon steinberg
    • Marie Claire
    • Tom's Guide
    • Zack Sullivan

Popular

  1. Platforms

    Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again

  2. Olivia Kory, Haus (Photo credit: Sean T. Smith)
    Measurement

    For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)

  3. Commerce

    Criteo And The Programmatic Plug-In Problem

  4. Emry DowningHall, SVP of Programmatic Revenue & Strategy, Unwind Media
    OPINION: The Sell Sider

    Why The Future Of Publisher Monetization Depends On Transparency, Not Volume

  5. Platforms

    This Startup Wants To Automate The Entire Marketing Process Via A Conversation (With, You Guessed It, AI)


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Cynopsis Screenshift

October 14, 2025
City Winery
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved