Yahoo Ad Exchange

First there was Right Media. Then there was the Yahoo Ad Exchange. Now there’s BrightRoll. Yahoo started off Advertising Week on Monday with the announcement that it had consolidated all of its programmatic ad tech under a single umbrella – the BrightRoll brand. The purple platform has been on a bit of an ad tech spree […]

Now that Right Media Exchange (RMX) has been officially sunsetted by the powers that be, the Yahoo Ad Exchange has become a private marketplace of sorts, where demand can plug into Yahoo-owned and -operated supply. Yahoo has made a concentrated effort to streamline its ad business in the past year. The company used CES 2014 as […]