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Wine Access

  • How Wine Access Fled Old Media Tactics And Chased Consumers Into The Subscription Economy

    Wine Access has evolved in lockstep with the internet and changing consumer habits. In 2006, it started operating ecommerce domains for wine publications and vineyards. Because it sends email follow-ups on behalf of wine sellers, Wine Access became an early email database with daily newsletter content and special offers. The company also started producing stories and content about its vineyard customers and wines, which generated cookies and publisher data. In 2017, it launched its own online store. Over the past two years, the company has been surfing the next major wave of the digital economy: the great subscription boom.