Viewable Impression

The Media Rating Council (MRC) is likely to lift its Viewable Impression Advisory early next year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused vendors to scramble to position their solutions in anticipation of a demand spike for measurement tools. Assessing ad viewability has traditionally been […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, COO of Media6Degrees. Viewability – it’s a word of the moment. I’m pro-viewability (it’s hard to not be!) but there are issues with establishing it as a […]