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»VideoHub

Jeffries: Video Ad Network Model Has Early Advantages, Coming Challenges

Video is a big part of the programmatic ad discussion taking place at New York's Advertising Week. A recent look at the landscape by Jeffries & Co. finds that early players like Tremor and YuMe have certain advantages in the short term. But the time is nearing when the majority of video advertising will be... Continue reading »
by David Kaplan // September 26th, 2013 //
»
Tremor, AOL Take Closer Aim At TV Media Buyers

While online video continues to grow, it's becoming less certain that media buyers are ready to shift their focus demonstrably away from primetime TV. That's not to say companies in the video space aren't trying to make the movement between PC, mobile and TV screens more seamless. "We're seeing single-digit ad dollars starting to move... Continue reading »
by David Kaplan // September 23rd, 2013 //
»
As It Marches Toward IPO, Tremor Seeks Differentiation On Viewability, Programmatic

Some might view the timing of Tremor Video's May S-1 filing with the SEC in preparation for its IPO as sign of a "video ad bubble," but Michael Pachter, managing director of equity research for Wedbush Securities, warns that a public offering generally says more about the individual company than a particular industry segment, like... Continue reading »
by David Kaplan // June 16th, 2013 //
»
Partners Drive Video RTB Growth At SpotXchange, Headcount and Bid Volume Spike

Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won't offer specific dollar amounts, the company says that its video RTB marketplace generated... Continue reading »
by David Kaplan // February 6th, 2013 //
»
 

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