• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»vertical ad network

Advertisers Overlaying Third-Party Data On Vertical Ad Networks Today Says Adify CEO Fradin

Adify released a survey of media planner and agencies today that looked at the importance of ad networks in online media buys and found that "branding has become the top priority for online campaigns as compared to direct response. Read the release. CEO Russ Fradin spoke to AdExchanger.com about the results of the survey and... Continue reading »
by AdExchanger // February 2nd, 2010 //
»
CEO Wright Says Endemic and Non-Endemic Advertisers Coming To DogTime Media

Trevor Wright is CEO of DogTime Media. AdExchanger.com: Does Adify still provide the technology "backbone" of Dogtime? How has that relationship evolved? DogTime leveraged Adify's technology backbone to launch our vertical community, but quickly evolved beyond their capabilities and have been independent of Adify for more than a year. Are advertisers buying from DogTime Media... Continue reading »
by AdExchanger // June 17th, 2009 //
»
Adify CEO Fradin Says More Data Exchange and Social Targeting Integration To Come

Russ Fradin is CEO of Adify, a vertical ad network solutions provider. AdExchanger.com: From what I see on Twitter (@rfradin), you seem to be working as hard as ever - in spite of the "liquidity event" when Cox Enterprises bought Adify in April of 2008. Workaholic? RF: I am working as hard now as I... Continue reading »
by AdExchanger // May 19th, 2009 //
»
DoubleClick Network Builder Takes on Vertical Ad Network Providers

Google's DoubleClick announced its new vertical network solution - DoubleClick Network Builder - for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage their brand name and harness the Long Tail. The "Help" section gives us the lowdown on the new GOOG tool: "In addition to providing network users... Continue reading »
by AdExchanger // April 20th, 2009 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS
  • Vizio Reorgs Around Its Data Biz With The Full Integration Of Inscape
  • DoubleVerify Receives $350M Investment Boost, Ahead Of Its Reported IPO
  • User Privacy Doesn’t Solve Publisher Privacy
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved