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»vertical ad network

Advertisers Overlaying Third-Party Data On Vertical Ad Networks Today Says Adify CEO Fradin

Adify released a survey of media planner and agencies today that looked at the importance of ad networks in online media buys and found that "branding has become the top priority for online campaigns as compared to direct response. Read the release. CEO Russ Fradin spoke to AdExchanger.com about the results of the survey and... Continue reading »
by AdExchanger // February 2nd, 2010 //
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CEO Wright Says Endemic and Non-Endemic Advertisers Coming To DogTime Media

Trevor Wright is CEO of DogTime Media. AdExchanger.com: Does Adify still provide the technology "backbone" of Dogtime? How has that relationship evolved? DogTime leveraged Adify's technology backbone to launch our vertical community, but quickly evolved beyond their capabilities and have been independent of Adify for more than a year. Are advertisers buying from DogTime Media... Continue reading »
by AdExchanger // June 17th, 2009 //
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Adify CEO Fradin Says More Data Exchange and Social Targeting Integration To Come

Russ Fradin is CEO of Adify, a vertical ad network solutions provider. AdExchanger.com: From what I see on Twitter (@rfradin), you seem to be working as hard as ever - in spite of the "liquidity event" when Cox Enterprises bought Adify in April of 2008. Workaholic? RF: I am working as hard now as I... Continue reading »
by AdExchanger // May 19th, 2009 //
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DoubleClick Network Builder Takes on Vertical Ad Network Providers

Google's DoubleClick announced its new vertical network solution - DoubleClick Network Builder - for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage their brand name and harness the Long Tail. The "Help" section gives us the lowdown on the new GOOG tool: "In addition to providing network users... Continue reading »
by AdExchanger // April 20th, 2009 //
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