MDC Partners’ trading desk Varick Media has witnessed an exodus of numerous senior executives on the road to a new organizational hierarchy, first laid out in 2014. Many have recently left the trading desk – or transferred to sister agencies – as the holding company centralized Varick’s operations (and moves to offices housing the agency Assembly by the […]
Buyers have decidedly mixed feelings about outstream video. Outstream formats are generally billed as a highly viewable alternative to scarce pre-roll because they’re embedded natively within article text and only play with the sound on when a consumer scrolls over. But some say outstream formats are difficult to discover within the exchange environment and, unsurprisingly, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, senior vice president of product and client strategy at Varick Media Management. The digital advertising industry has a history of concerns around viewability, brand safety and nonhuman traffic, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. In digital media, change is constant, and in the past five years we’ve seen radical shifts in how ad […]
Internet entrepreneur and now writer, Michael Wolff, opened today’s ContextWeb event on media trading saying, “This is a desperate time for the media business.” Well…. one person’s desperation is apparently someone else’s opportunity as a full-house invaded the Paley Media Center in New York City. Entitled,”Agency Demand Platforms: Is Everyone a Media Trader?,” the event […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Thru DoubleClick’s Ad Exchange! It’s official! Well, almost. The AdSense blog announced late Tuesday that ad networks will now be buying AdSense inventory through an open auction. That can only mean one thing: Google’s DoubleClick Ad Exchange – AdEx 2.0 – lives. From […]
