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  • OPINION: On TV & Video

    Why Fragmented Identity Is The Root Of All Problems In CTV

    BY AdExchanger Guest Columnist//

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by David Levy, CEO at OpenAP. The pandemic boom in streaming TV drove a massive investment in programming. US production companies produced 537 shows last year, up from just 381 the year before – despite the […]

  • Alessandro De Zanche headshot
    OPINION: The Sell Sider

    Can Publishers Enable A New Chapter For Modeled Data?

    BY AdExchanger//

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no […]