• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Urban Ladder

Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points

CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder, a Bangalore, India-based online retailer specializing in home furniture and décor. While the company historically focused on digital, it has lately begun to include TV for awareness building. It declined to share... Continue reading »
by Kelly Liyakasa // September 4th, 2015 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
  • Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work
  • CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’
  • How This Season’s Late Thanksgiving Impacts Retail Advertising
  • A Simple Question No One In Ad Tech Will Answer
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved