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»Urban Ladder

Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points

CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder, a Bangalore, India-based online retailer specializing in home furniture and décor. While the company historically focused on digital, it has lately begun to include TV for awareness building. It declined to share... Continue reading »
by Kelly Liyakasa // September 4th, 2015 //
»
 

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