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»True X

Finding The Formula For The 'Zero-Waste' Interactive Ad

When Joe Marchese, CEO of digital agency true[X] media, took to the stage at New York’s Paley Center for Media in December to discuss the future of digital advertising, his premise was simple: “You don’t hate the commercial. You hate the break.” Simply dropping a noninteractive ad into an interactive medium is as foolish as playing... Continue reading »
by Don Willmott // January 8th, 2014 //
»
 

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