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»Tony Wiseman

Digitas And HuffPost Attempt 'Real-Time' Native Ads

At yesterday's Digitas NewFront, Huffington Post executives said they would offer their native advertising content distribution system exclusively to the Publicis Groupe interactive shop's clients. While billed as "real-time," the self-serve content system will post marketers' content within a two-hour window of receiving the request. "We're bringing our year-old BrandLive service to HuffPost that will... Continue reading »
by David Kaplan // May 3rd, 2013 //
»
 

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