“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Whether by intent or not, big data is improving the quality of life on an unprecedented global scale. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Marketers are increasingly taking advantage of the richness of CRM, purchase transactions and other offline data sources for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. To improve the performance of their digital advertising campaigns, marketers can use yield-optimization practices, which are common […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The proliferation of connected electronics has spurred new interest in device-recognition technologies even though they have been […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The online advertising industry is booming, becoming more sophisticated as it grows. Today’s online ecosystem evolved to […]
