OPINION: The Sell Sider
After Conquering Local Ads, Yelp Eyes National Sales
Yelp is moving from targeting your local corner restaurant to businesses with hundreds or thousands of locations. Tom Foran, Yelp’s SVP of national sales, is leading this effort. It’s working. National sales grew 22% in the past year. Revenue for its top 100 customers soared 50%. His 250-person team is focused on Yelp’s “multi-location segment” […]