Toby Byrne

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]

Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president. Byrne, the former president of ad sales for Fox Networks Group, including its broadcast, sports and cable networks, vacated his post last September. During that time, there was a heavy transition in top sales talent at several linear TV networks as […]