TicToc

A handful of major news companies are trying to figure out how live news broadcasts fit in digital media. The challenges are steep. Streaming live news requires large, ongoing investments, and it’s difficult to monetize audiences, as live news can be a hotbed of brand safety concerns. Plus, Facebook’s recent algorithm shift lowered the ratio […]

Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture content – and dollars – currently flowing to the duopoly. This week, Bloomberg debuted its 24/7 global news network TicToc on Twitter after reaching nearly 8 million people during Bloomberg TV’s live stream of three […]