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»stuart garvie

GroupM Launches Finecast Addressable TV Group In North America

TV is becoming more addressable around the world. GroupM is getting in on the trend with the expansion of its addressable TV business Finecast to Canada on Thursday as its first North American market. Finecast was launched in the fall of 2017 in the United Kingdom to help buyers and sellers target audiences on linear... Continue reading »
by Alison Weissbrot // March 5th, 2020 //
»

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