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»Stephanie Russell

People-Based Marketing Offers Great Promise, But Ad Hoc Processes Slow Scale-Up

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephanie Russell, vice president of enterprise solutions at Merkle.  Data-driven marketers now have the ability to target individual people – not just cookies – in so many types of media,... Continue reading »
by AdExchanger // November 11th, 2015 //
»

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