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sona pehlivanian

  • AdExchanger
    OPINION: On TV & Video

    TV’s Real Advantage: Treating Consumers as Customers, Not Commodities

    BY AdExchanger Guest Columnist//

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect.  As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV […]

  • OPINION: On TV & Video

    What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sona Pehlivanian, VP of addressable campaign management and operations at New York Interconnect.  As TV and video viewership fractures across platforms, channels and devices, marketers are shifting their TV buying plans to account for new […]