Smart Ad Server

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, Chief Strategy Officer, Smart AdServer.  With our programmatic marketplace becoming increasingly unwieldy, the challenge of identity resolution in a privacy-first, consent-based marketplace has made curation essential. What is curation? Simply put, it’s […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jean-Christophe Peube, SVP, Analytics & Customer Experience, Smart. Gangsters always follow the money. And today, all roads lead the digital ad fraudsters to the over-the-top (OTT) and connected TV (CTV) space, where prices are high and […]