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»Six Flags

For Six Flags, Video Is The TV Buy

Although theme-park operator Six Flags says TV still accounts for half of its media mix, smartphone adoption has led the company to define that mix more expansively, meaning "the sight, sound and motion" of digital video. To account for cross-screen consumer habits, the advertiser and its agency, BPN, tapped Tremor Video’s “all-screen” campaign optimization tool,... Continue reading »

by Kelly Liyakasa // April 16th, 2014 //
»
 

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