The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company revealed Friday. “We have been really trying to identify a path forward and the commercialization opportunities for the base technology,” said CRO James Collier, who joined the company last July. Shine (ahem, […]
The British mobile carrier Three Group on Wednesday began a 24-hour trial of the network-level ad-blocking blueprint it’s been working on since earlier this year. Three deploys its ad blocking through a partnership with the Israeli startup Shine, which installs ad-block tech on telco networks and facilitates new opt-in advertising arrangements between mobile providers and […]
Of all the threats posed by the ad-blocking trend, perhaps the scariest scenario for publishers is that paid media placements could be filtered at the network level. Now that nightmare seems to be coming true, as Israeli ad-blocking tech company Shine has said it will integrate with wireless carrier Digicel to screen ads aimed at […]
A series of developments over the past week have given rise to a narrative that mobile ad blocking represents a large new threat to publisher revenues. Two mobile ad-blocking products had their debut: one from category leader Eyeo, which produces the Adblock Plus (ABP) software, and another from Shine, an Israeli company with a cybersecurity […]
