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Shay Brog

OPINION: The Sell Sider

AI Might Not Need Perfect Data – Except When It Comes To Revenue

By Shay Brog, Burt Intelligence// July 7th, 2026

Finance, legal and billing functions require auditability. Your team will still need to normalize, validate and reconcile data from scratch.
OPINION: The Sell Sider

Decoding Curated Deals: How Standardized Reporting Can Bring Transparency

By Shay Brog, Burt Intelligence// March 10th, 2025

The curation debate is missing a critical piece: standardized reporting. Without it, curation risks leaving publishers in the dark about its actual value.