Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google
Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.
Tagged in:
- Abhinav Kumar
- basis technologies
- Brian Lesser
- ChatGPT
- Debra Aho Williamson
- EssenceMediaCom
- generative AI ads
- Google AI Overviews
- groupm
- ipg
- MailChimp
- Mark Read
- Mindshare
- omnicom
- Perplexity
- Ramp
- Robert Kurtz
- Serial
- Sonata Insights
- Tata Consultancy Services
- The Masters
- Tiger Woods
- Timbersports
- Wavemaker
- WPP
- WPP Media