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  • Michael Komasinski, CEO, Criteo
    Daily News Roundup

    Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google

    BY AdExchanger// May 29th, 2025

    Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.

    Tagged in:
    • Abhinav Kumar
    • basis technologies
    • Brian Lesser
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    • EssenceMediaCom
    • generative AI ads
    • google
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