Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers
SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.
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Scott Ryan
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OPINION: On TV & VideoThe Illusion Of Complexity: How CTV’s Power Brokers Keep Publishers In The Dark
Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing power.