First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
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Samantha Bukowski
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GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.