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Samantha Bukowski

Agencies

First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies

BY Hana Yoo// January 2nd, 2024

Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
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Commerce

GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance

BY Hana Yoo// September 11th, 2023

Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.
Tagged in:
- ai
- amazon
- Apple Pay
- Barrows
- Buy with Amazon
- CitrusAd
- connected television
- Corra
- dentsu
- Dentu Shop
- Digital Out-Of-Home
- Expert Edge
- featured
- groupm
- GroupM Nexus
- GroupM Nexus Commerce
- havas
- Havas Market
- IPG Mediabrands
- paypal
- Profitero
- publicis
- Retail Media
- Samantha Bukowski
- Shopify
- social commerce
- TikTok Shop
- WPP
- Wunderman Thompson