“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustin Amann, Chief Product officer at S4M As a part of our industry soul-searching around the future of audience targeting in a post-cookie/IDFA world, the notion of data frugality should […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was the last time you heard A/B testing and IDFA in the same sentence? The former is traditional ad campaign testing methodology going back […]
The US market can be a tough nut to crack for an international startup. “If you’re not a US company, there are hurdles,” said Frederic Joseph, global COO and UK chief exec at French mobile retargeting company S4M. “Some people think, at least on some level, that if a company doesn’t come from the US, […]
