Rue La La

Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great experience so they keep coming back. “How do we stay top of mind for our best members and encourage them to come back over long periods of time?” said Jeff Steeves, VP of marketing at […]

Now with 14 million members and more than 50% of traffic and sales coming from mobile, Rue La La is finding more ways to understand customer acquisition paths, said the brand’s senior digital marketing manager, Feng Chang. “How you access us – device and source such as search, social or display – will help us […]