Magnite’s DMP Gives BDG ‘Access’ To New Demand
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
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OPINION: The Sell SiderBDG Is Using Its Strength With Millennial And Gen Z Audiences To Get Into The Parenting Vertical
BDG sees opportunity in the parenting vertical, and its acquisition last year of Some Spider was a major step toward ramping up its focus on parenting. The publisher plans to continue creating an ecommerce-focused experience across its portfolio that allows endemic brands to target users throughout their parenting journey, according to Sharon Mussalli, BDG’s EVP of revenue and operations.