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»Rob McLoughlin

PopSugar Insights Keys In On Core Audience

While publishers have been getting deeper into the integrated marketing business, female-focused celebrity news and pop culture media platform PopSugar is trying to go one step further by starting an analytics business. PopSugar Insights' ambition is to become a daily repository of data and trend analysis of women 18-40, the company's core audience, said Rob... Continue reading »
by David Kaplan // January 31st, 2014 //
»
 

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